SEO writing isn’t as complicated as it seems. In fact, a blog post’s SEO can improve significantly with just a few small changes.
I remember when I first heard the term SEO—it sounded like something only big companies could master by hiring tech experts at Google. That was my first impression. But once I started learning more, I realized SEO is simply about writing in a way that makes your content more appealing to both readers and search engines.
Here are a few simple tweaks that can instantly improve your blog’s SEO:
1. Optimize Your Headings
The headline of your blog post is usually the first thing people read—even on a search engine results page. Clear, easy-to-understand titles help Google understand your content better, and they also influence whether someone clicks through.
Tip: I use the Headline Analyzer by CoSchedule to test how engaging my titles are.
2. Use Keywords Naturally
Keywords are central to SEO. They’re simply the main topics or ideas your post focuses on. You’ll usually have one primary keyword and one or more long-tail keywords.
For example:
- Primary keyword: shoes
- Long-tail keyword: best waterproof shoes for hiking
Sprinkle both types of keywords naturally throughout your post—especially in your headings, first paragraph, and meta description.
3. Add Alt Text to Images
Alt text might not be visible to your readers, but it’s very important for search engines. When you add a relevant description to your images, you’re telling Google what the image is about.
There are many free AI-powered tools online that can help you generate an alt text description if you’re stuck.
4. Internal Linking
This is one of the easiest tweaks you can make. Link to another blog post or page from your website within your current post. It helps Google understand that your content is connected and makes it easier for readers to explore more of your site.
Tip: I usually add a sentence at the end like, “If you liked this post, check out [my other blog post] on a related topic.”
5. Write a Strong Meta Description
Back in my public relations program, I learned how to write media pitches that start with a strong hook. Think of a meta description the same way—it’s your hook on the search results page.
It should be short, to the point, include your keywords, and give readers a reason to click.
Final Thoughts
You don’t need to be an expert—or spend tons of money—to improve your blog’s SEO. Start with these small steps and keep learning as you go. SEO is a long game, but even the tiniest tweaks can make a real difference over time.